Case 8: Save a Mistake Through the Media

Hi guys...!

in this post I will discuss about the media's role and relationship with the company. Apparently the media does not only showing the bad news of corporation, but also, there are times when the media used the company to cover their mistakes.

This case not only occurs in the medium of television or radio, but also it can  occur in magazines and newspapers. The power of the media is determining the existence of a company. There are companies that did not hesitate to pay the media to cover their mistakes, so that efforts to improve the public image of the company.

Recently-chairman 'News Corp' Rupert Murdoch, British parliamentary committee examined wiretapping scandal. Company accused of deliberately blind eye to cases that occurred in the media empire under his leadership. Murdoch company in the UK, News International, is also accused of deliberately giving misleading information to lawmakers about the size of the phone tapping case.

Read More

Case 7: Maneuver "Jaguar Land Rover" in Chinese market

The majority of global investors estimate China will become the ruler of the world economy in the next two decades. There is also a strong belief that China will strengthen its exchange rates aggressively at the end of this year. (Bloomberg Version).

The above statement will have an impact on China outlook bullish for long term investments and do not rule out the possibility that China's economic growth will open up market opportunities for the products of other countries as well. 

China overtook Japan as the second largest economy in the country in the second quarter, also ranked second U.S. trading partner. Along with Brazil, China ranks the list of countries with the most attractive investment attraction. As many as 33% of investors think the country is best opportunities next year.

Read More

Summary Annual Report of PT Garuda Indonesia 2011

Stock Highlights

In 2011, PT Garuda Indonesia Tbk (GIAA), has operating expenses that recorded sufficiently large, reaching Rp26, 15 trillion, an increase compared to the previous period amounted to Rp19, 60 trillion. Most of the burden is predicted to come from fuel price spikes are used, it can also influence the performance of the company.

Moreover, the burden is getting heavier with the addition of an ongoing fleet management of Garuda Indonesia

Read More

Case 6: Effective Publicity of Video News Release

Over several decades, Video News ReLease (VNR) is believed as the most potential to be used as public relations. VNRs becomes another tool for marketing content and a trade publication.

VNRs is a communication or information in the form of recordings aimed at to the medium of television in order to deliver something valuable announcements. but what's interesting is the indication that how Video News Release is always changing from a medium of communication, addressed to the news media.

Many companies use VNRs to introduce their products. The move is intended to describe product specification by detail, just like what is done by Toshiba when launching Toshiba's Libretto W100.

See Video below.

Read More

Case 5: Negative Publicity, Companies Assume Different Strategies to Deal With Crisis Management

Negative publicity the company may be attacked at any time. Rapid and positive response to negative publicity is a matter of urgency. Negative publicity is something that must be faced rather than avoided. The company must respond quickly and appropriately the negative publicity that the inevitable loss of sales may be reduced. And it can save a brand of the company.

The phenomenon of consumer complaints to the manufacturer because of dissatisfaction with a product is often the case. Some producers were faced with the law related to it.

 As an example the case consumers of “Nissan March” who dragged Nissan Indonesia to court because they feel cheated about the fuel consumption is not as advertised.

Read More

Case 4: Did Janet Jakson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Janet Jackson “wardrobe malfunctioned” (Justin Timberlake ripped off her top and exposed her breast) during a halftime show for Super Bowl XXXVIII, the event became the focus of media attention for week on end. 

Many people who condemn this incident and rate this incident as bad publicity. This incident became the talk crowded, because even the Super Bowl XXXVIII very popular in America, especially among teenagers.

But not everyone reacts the same way to these events. There are many who think that negative feedback is a highly redundant: by giving so much of public attention the incident give Jackson and Timberlake just they want - free publicity.

Read More

Case 3: What is So Special of Gen Y For Marketing in The Future?

Hy guys...!

You know,  you  are a young generation is can select to target market by the corporation. You are a potential market for them. In the fact, the consumer of some product coming from the young generation (Gen Y) such as Computer, laptop, i Pad, Pepsi, Sprite, and etc. 

The Gen Y is proven to be a top consumer in the market place. Many of them Born in 1981 to 1995 where this generation have high initiative and high involvement to buy something that they want. That is a reason why a lot of corporation provide advertising for young generation. The corporation make a advertising is extreme or danger whether it's for sports advertising or food advertising. it was deliberately formed to stimulate adrenaline that looks stylish when using the product.   
Yeah...! it's advertising for Gen Y.

See the Pepsi advertising below:

Young Generation. What is so special of Gen Y...?

Read More