Case 7: Maneuver "Jaguar Land Rover" in Chinese market

The majority of global investors estimate China will become the ruler of the world economy in the next two decades. There is also a strong belief that China will strengthen its exchange rates aggressively at the end of this year. (Bloomberg Version).

The above statement will have an impact on China outlook bullish for long term investments and do not rule out the possibility that China's economic growth will open up market opportunities for the products of other countries as well. 

China overtook Japan as the second largest economy in the country in the second quarter, also ranked second U.S. trading partner. Along with Brazil, China ranks the list of countries with the most attractive investment attraction. As many as 33% of investors think the country is best opportunities next year.

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Case 3: What is So Special of Gen Y For Marketing in The Future?

Hy guys...!

You know,  you  are a young generation is can select to target market by the corporation. You are a potential market for them. In the fact, the consumer of some product coming from the young generation (Gen Y) such as Computer, laptop, i Pad, Pepsi, Sprite, and etc. 

The Gen Y is proven to be a top consumer in the market place. Many of them Born in 1981 to 1995 where this generation have high initiative and high involvement to buy something that they want. That is a reason why a lot of corporation provide advertising for young generation. The corporation make a advertising is extreme or danger whether it's for sports advertising or food advertising. it was deliberately formed to stimulate adrenaline that looks stylish when using the product.   
Yeah...! it's advertising for Gen Y.

See the Pepsi advertising below:

Young Generation. What is so special of Gen Y...?

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Case 1: If You're a CEO, Which One Would You Choose? TV or Internet?

A product can not enter into the market and achieve sales targets in the absence of socialization products. Consumers will not buy goods or products of unknown utility. Therefore, the product of socialization is needed by manufacturers to introduce their products so that consumers clearly know the type, function, and even the advantages and disadvantages of these products compared to other similar products. 

There are many media advertisers such as television, newspapers, radio and even the internet. But to advertise a product, companies should pay attention to the effectiveness of the use of the advertising medium. Because effective and whether an advertisement on it depends on the media advertisers. The company also must consider the extent of media coverage, and also the ease of consumers to understand and access the media advertiser.

So, what is the media's most sorely missed by teen society? TV or Internet?

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The Jonesess (Selling Product With Life Style)

"They're not just living the American dream, they're selling it"

A marketer outside the country use the Perfect Family Influence in running marketing. He hired some person designated to act as a family, ranging from a "Mr." Steve Jones (David Duchovny), "Mother" Kate (Demi Moore) and their two children, "male" and "female" Jenn (Amber Heard ). Their work is just living a normal life as a family is intact and harmonious, but in the middle of a simple assignment, they are challenged to sell more subtle ways some products belonging to the marketer / trader.

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