Automotive: A manual BMW Ser-3 Kabriolet
in China, hire
a cow for 1,000
Yuan, to pull the car around the town. This is done because upset with dealer in town who
could not fix it despite
the BMW repaired repeatedly.
Sunday, February 24, 2013
Sunday, February 3, 2013
Case 10: Why Commercials Are Louder Than Television Programe
Why
commercials are louder than television programe for showing entertainment. As with
any SuperBowl that suddenly gain much attention from the audience is
caused a comercial. The buzz create by superbowl commercial when
consumers were asked what they talked about with they talked about with their
coworkers the days after Superbowl, 47 percent of them talked about the game and
the commercials.
Case 9: “BzzAgent’s” How to Naturally Create Buzz?
Hi everyone..!
There are simple way to accelerate word – of – mouth in
public and become succes for your
company. That is BzzAgent. BzzAgent’s is an online marketing that has been recognized by many people in the world.
The
company established
in 2001. Provides social marketing services. The company's agent
network allows marketers to accelerate and measure word-of-mouth marketing
across social and offline media to drive sales.
Case 8: Save a Mistake Through the Media
Hi guys...!
in this post I will discuss
about the media's role and relationship with
the company. Apparently the media
does not only showing the bad news of corporation, but
also, there are times when
the media used the
company to cover their mistakes.
This case not only occurs in the medium of television or radio, but also it can occur in magazines and newspapers. The power of the media is determining the existence of a company.
There are companies that did not
hesitate to pay the media to cover their mistakes, so that efforts to
improve the public image of the company.
Recently-chairman 'News Corp' Rupert Murdoch, British parliamentary committee examined wiretapping scandal.
Company accused of deliberately blind eye to cases that occurred in the media empire
under his leadership. Murdoch company in the UK, News International, is also accused
of deliberately giving misleading information to lawmakers about the size of the
phone tapping case.
Case 7: Maneuver "Jaguar Land Rover" in Chinese market
The majority of
global investors estimate China will become the ruler of the world economy in the
next two decades. There is also a
strong belief that China will strengthen its exchange rates aggressively at the
end of this year. (Bloomberg Version).
The above
statement will have an impact on China outlook bullish for long term
investments and do not rule out the possibility that China's economic growth
will open up market opportunities for the products of other countries as well.
China overtook Japan
as the second largest economy in the country in the second quarter, also ranked
second U.S. trading partner. Along with Brazil, China ranks the list of countries
with the most attractive investment attraction. As many as 33% of investors think
the country is best opportunities next year.
Summary Annual Report of PT Garuda Indonesia 2011
Stock Highlights
In 2011, PT
Garuda Indonesia Tbk
(GIAA), has operating
expenses that
recorded sufficiently large,
reaching Rp26, 15 trillion, an
increase compared to the previous period
amounted to Rp19, 60 trillion. Most of the burden is predicted to come
from fuel price spikes are used, it can also
influence the performance of the company.
Moreover, the burden
is getting heavier with the addition of an ongoing fleet management of
Garuda Indonesia
Friday, February 1, 2013
Case 6: Effective Publicity of Video News Release
Over several decades, Video News
ReLease (VNR) is believed as the most potential
to be used as public relations. VNRs becomes
another tool for marketing
content and a trade publication.
VNRs is a communication or information in the form of recordings aimed at to
the medium of television in order to deliver something valuable announcements. but
what's interesting is the indication that how Video News Release is always
changing from a medium of communication, addressed to the news media.
Many companies use VNRs to introduce their products. The move is intended to
describe product specification by
detail, just like what is done by
Toshiba when launching Toshiba's Libretto W100.
See Video below.
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