Over several decades, Video News
ReLease (VNR) is believed as the most potential
to be used as public relations. VNRs becomes
another tool for marketing
content and a trade publication.
VNRs is a communication or information in the form of recordings aimed at to
the medium of television in order to deliver something valuable announcements. but
what's interesting is the indication that how Video News Release is always
changing from a medium of communication, addressed to the news media.
Many companies use VNRs to introduce their products. The move is intended to
describe product specification by
detail, just like what is done by
Toshiba when launching Toshiba's Libretto W100.
See Video below.
In video News
Release of Toshiba's Libretto W100.
Introducing mobile technology with
ease to use as well as the advantages of Toshiba products like, provided 62 GB SSD
Memory, Wifi 3G optionally, webcam, Windows 7, and 2 X 7 LCD screen. Toshiba
describes as detailed as possible for each product launch, this step will increase
the interest in the market to purchase a Toshiba product. Because all of the
services on offer are designed to support user activity such as; checking information, post a blog, and etc.
Basically VNRs is not
solely for the media. In practice and the traditional definition,
VNR is a formal document designed
to communicate with the public
through the media. Moreover,
VNRs are rarely seen
by the public, but the output of the VNRs
are shown in the form of news coverage results.
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