Negative publicity the company may be attacked at any time. Rapid and
positive response to negative publicity is
a matter of urgency. Negative publicity is something that
must be faced rather than avoided. The company must respond
quickly and appropriately the
negative publicity that the inevitable loss
of sales may be reduced. And it
can save a brand of the company.
The phenomenon of consumer complaints
to the manufacturer because of dissatisfaction with a product is often the case. Some producers were
faced with the law related to it.
As an example the case consumers
of “Nissan
March” who dragged Nissan Indonesia to
court because they feel cheated
about the fuel consumption is not as advertised.
