Consumer Disappointed, BMW Pulled Beef Circuit In The City

Automotive: A manual BMW Ser-3 Kabriolet in China, hire a cow for 1,000 Yuan, to pull the car around the town. This is done because upset with dealer in town who could not fix it despite the BMW repaired repeatedly.

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Case 8: Save a Mistake Through the Media

Hi guys...!

in this post I will discuss about the media's role and relationship with the company. Apparently the media does not only showing the bad news of corporation, but also, there are times when the media used the company to cover their mistakes.

This case not only occurs in the medium of television or radio, but also it can  occur in magazines and newspapers. The power of the media is determining the existence of a company. There are companies that did not hesitate to pay the media to cover their mistakes, so that efforts to improve the public image of the company.

Recently-chairman 'News Corp' Rupert Murdoch, British parliamentary committee examined wiretapping scandal. Company accused of deliberately blind eye to cases that occurred in the media empire under his leadership. Murdoch company in the UK, News International, is also accused of deliberately giving misleading information to lawmakers about the size of the phone tapping case.

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Case 5: Negative Publicity, Companies Assume Different Strategies to Deal With Crisis Management

Negative publicity the company may be attacked at any time. Rapid and positive response to negative publicity is a matter of urgency. Negative publicity is something that must be faced rather than avoided. The company must respond quickly and appropriately the negative publicity that the inevitable loss of sales may be reduced. And it can save a brand of the company.

The phenomenon of consumer complaints to the manufacturer because of dissatisfaction with a product is often the case. Some producers were faced with the law related to it.

 As an example the case consumers of “Nissan March” who dragged Nissan Indonesia to court because they feel cheated about the fuel consumption is not as advertised.

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Case 4: Did Janet Jakson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Janet Jackson “wardrobe malfunctioned” (Justin Timberlake ripped off her top and exposed her breast) during a halftime show for Super Bowl XXXVIII, the event became the focus of media attention for week on end. 

Many people who condemn this incident and rate this incident as bad publicity. This incident became the talk crowded, because even the Super Bowl XXXVIII very popular in America, especially among teenagers.

But not everyone reacts the same way to these events. There are many who think that negative feedback is a highly redundant: by giving so much of public attention the incident give Jackson and Timberlake just they want - free publicity.

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