Case 7: Maneuver "Jaguar Land Rover" in Chinese market

The majority of global investors estimate China will become the ruler of the world economy in the next two decades. There is also a strong belief that China will strengthen its exchange rates aggressively at the end of this year. (Bloomberg Version).

The above statement will have an impact on China outlook bullish for long term investments and do not rule out the possibility that China's economic growth will open up market opportunities for the products of other countries as well. 

China overtook Japan as the second largest economy in the country in the second quarter, also ranked second U.S. trading partner. Along with Brazil, China ranks the list of countries with the most attractive investment attraction. As many as 33% of investors think the country is best opportunities next year.

This condition has been in use for a long time by the British car maker "Jaguar". Specially for
Jaguar Land Rover. 

This cars has been slowly growing China market, where their products have been appreciated since they first started selling in the Bamboo Curtain country. Now, after two years of continuous growth, it has become the largest market, the most profitable and the most important.

Managing Operation of Jaguar in Chinese, Bob Grace said, "Two years ago when I came here, our business in China is not in the top five. But now, our business became the first place in Chinese. Truth is just getting started, so there is still plenty of adventures ahead, "he said.

With 60,000 units delivered in the PRC, from January to October, with growth of 90% compared to last year's figures for the same period (in 2010, they sold 26,000 units, while in 2011, they managed to sell 42,000 units.

Growth will continue, because the luxury car market in China will maintain strong growth well into next year, and quite possibly doubling the estimated 6% to 10% rate originally brought by analysts.