Case 10: Why Commercials Are Louder Than Television Programe

Why commercials are louder than television programe for showing entertainment. As with any SuperBowl that suddenly gain much attention from the audience is caused a comercial. The buzz create by superbowl commercial when consumers were asked what they talked about with they talked about with their coworkers the days after Superbowl, 47 percent of them talked about the game and the commercials.

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Case 9: “BzzAgent’s” How to Naturally Create Buzz?

Hi everyone..!

There are simple way to accelerate word – of – mouth in public and become succes for  your company. That is BzzAgent. BzzAgent’s is an online marketing that has been recognized by many people in the world.

The company established in 2001. Provides social marketing services. The company's agent network allows marketers to accelerate and measure word-of-mouth marketing across social and offline media to drive sales.

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Case 8: Save a Mistake Through the Media

Hi guys...!

in this post I will discuss about the media's role and relationship with the company. Apparently the media does not only showing the bad news of corporation, but also, there are times when the media used the company to cover their mistakes.

This case not only occurs in the medium of television or radio, but also it can  occur in magazines and newspapers. The power of the media is determining the existence of a company. There are companies that did not hesitate to pay the media to cover their mistakes, so that efforts to improve the public image of the company.

Recently-chairman 'News Corp' Rupert Murdoch, British parliamentary committee examined wiretapping scandal. Company accused of deliberately blind eye to cases that occurred in the media empire under his leadership. Murdoch company in the UK, News International, is also accused of deliberately giving misleading information to lawmakers about the size of the phone tapping case.

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Case 7: Maneuver "Jaguar Land Rover" in Chinese market

The majority of global investors estimate China will become the ruler of the world economy in the next two decades. There is also a strong belief that China will strengthen its exchange rates aggressively at the end of this year. (Bloomberg Version).

The above statement will have an impact on China outlook bullish for long term investments and do not rule out the possibility that China's economic growth will open up market opportunities for the products of other countries as well. 

China overtook Japan as the second largest economy in the country in the second quarter, also ranked second U.S. trading partner. Along with Brazil, China ranks the list of countries with the most attractive investment attraction. As many as 33% of investors think the country is best opportunities next year.

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Summary Annual Report of PT Garuda Indonesia 2011

Stock Highlights

In 2011, PT Garuda Indonesia Tbk (GIAA), has operating expenses that recorded sufficiently large, reaching Rp26, 15 trillion, an increase compared to the previous period amounted to Rp19, 60 trillion. Most of the burden is predicted to come from fuel price spikes are used, it can also influence the performance of the company.

Moreover, the burden is getting heavier with the addition of an ongoing fleet management of Garuda Indonesia

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