Janet
Jackson “wardrobe malfunctioned” (Justin Timberlake ripped off her top and
exposed her breast) during a halftime show for Super Bowl XXXVIII, the event
became the focus of media attention for week on end.
Many people who condemn this incident and rate this incident as bad publicity. This incident became the talk crowded,
because even the
Super Bowl XXXVIII very popular in America, especially among teenagers.
But not everyone reacts the
same way to these events. There
are many who think that negative feedback is a highly redundant: by giving so much of public attention the incident give Jackson and Timberlake
just
they want
-
free publicity.
This situation is in use by Godady.com.
a company engaged in the field of online, to be made a new
fortune in business. Godady.com
utilize this issue by inviting viewers
to visit their website. GoDaddy.com make a girl to shed a little
clothing for the show
during the Super Bowl, and invites visitors
to watch the ad. The situation is very favorable GoDaddy.com.
The public interest in
Super Bowl XXXIX ad
is a spoof of Janet
Jackson in which a busty woman appears
before the board sensor and strap breaks
in skimpy top.
Then the image was sent to millions of viewers. And the Super Bowl
ad rolled out each
year by GoDaddy.com.
Bob Parsons, founder of GoDaddy.com,
says "if you
know the result", Online businesses in particular reap big benefits
from throwing during the big game. Viewers see
the ads, then rush to the Web
to see uncut version of the commercial free
and they end up becoming paying customers.
GoDaddy.com has managed to utilize the negative issues and
turn it into a huge business opportunity. This is a high-impact publicity which
people respond to the news
too much. The impact they become addicted to
hold the latest news about the event.
In fact we will never know whether
this incident occurred naturally pure. Or is this incident was designed completely
by them. Godady.com who successfully utilize the situation, give us a lesson how
to manage the issues that exist in the public, even though poorly and make it
as an business opportunity.
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