Case 10: Why Commercials Are Louder Than Television Programe

Why commercials are louder than television programe for showing entertainment. As with any SuperBowl that suddenly gain much attention from the audience is caused a comercial. The buzz create by superbowl commercial when consumers were asked what they talked about with they talked about with their coworkers the days after Superbowl, 47 percent of them talked about the game and the commercials.

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Case 9: “BzzAgent’s” How to Naturally Create Buzz?

Hi everyone..!

There are simple way to accelerate word – of – mouth in public and become succes for  your company. That is BzzAgent. BzzAgent’s is an online marketing that has been recognized by many people in the world.

The company established in 2001. Provides social marketing services. The company's agent network allows marketers to accelerate and measure word-of-mouth marketing across social and offline media to drive sales.

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Case 6: Effective Publicity of Video News Release

Over several decades, Video News ReLease (VNR) is believed as the most potential to be used as public relations. VNRs becomes another tool for marketing content and a trade publication.

VNRs is a communication or information in the form of recordings aimed at to the medium of television in order to deliver something valuable announcements. but what's interesting is the indication that how Video News Release is always changing from a medium of communication, addressed to the news media.

Many companies use VNRs to introduce their products. The move is intended to describe product specification by detail, just like what is done by Toshiba when launching Toshiba's Libretto W100.

See Video below.

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Case 2: Blogs are Good Marketing or Fake Advertising?

Blogs are the new media to promote a product, suitable to use this medium for companies to replace focus group for research, to develop better consumer relations program, to promote new brand, to conduct public relations activities and more. This is a potential area for companies to promote and selling their products through blogs.

The process of buying and selling through the Internet is commonly known as Electronic Commerce or EC. EC is a process of buying and selling, transfer, or exchange of products, services, and information through computer networks, including the Internet. with the ease of Internet access, Internet became a field of potential as a medium for public deception. Fake blog is one example of public deception through the Internet.

A fake blog is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an Internet that generates traffic and interest in a product. Online business is easier for the perpetrators of fraud in the act, because they do not meet directly with buyers.

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The Forgotten Publics in Public Relations (Inactive Publics)

Inactive Publics: The Forgotten Publics in Public Relations *Kirk Hallahan

ABSTRACT:

In recent years, public relations theory has focused mostly on publics that are interested in and concerned about the activities of organizations. Largely overlooked is the importance of groups that have only minimal motivation, ability, or opportunity to know about, talk about, or participate in efforts to influence the policies or practices of organizations. These forgotten constituencies can be referred to as inactive publics.  

A quite different set of assumptions. They are:

1. It assumes that not all public relations activities necessarily revolve around issues, disputes, or conflicts.
2. Many organizational–public relationships can operate at an extremely low level.
3. The prospect of establishing and maintaining minimal relationships with inactive publics pose a set of communication challenges that are quite different from interactions with highly active publics.

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The Jonesess (Selling Product With Life Style)

"They're not just living the American dream, they're selling it"

A marketer outside the country use the Perfect Family Influence in running marketing. He hired some person designated to act as a family, ranging from a "Mr." Steve Jones (David Duchovny), "Mother" Kate (Demi Moore) and their two children, "male" and "female" Jenn (Amber Heard ). Their work is just living a normal life as a family is intact and harmonious, but in the middle of a simple assignment, they are challenged to sell more subtle ways some products belonging to the marketer / trader.

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