"They're not just living the American dream, they're selling it"
A marketer
outside the country use the Perfect Family Influence in running marketing. He
hired some person designated to act as a family, ranging from a "Mr."
Steve Jones (David Duchovny), "Mother" Kate (Demi Moore) and their
two children, "male" and "female" Jenn (Amber Heard ).
Their work is just living a normal life as a family is intact and harmonious,
but in the middle of a simple assignment, they are challenged to sell more
subtle ways some products belonging to the marketer / trader.
At first they
subtly showcased their new neighbors, ranging from household appliances, family
clothing, snacks, to cars and golf equipment. With a very harmonious family circumstances
and extraordinary. Housewives, and
their husbands, the next neighbor kids they also have the instinct to buy this
harmonious family owned. If the exhibition is subtly widespread and fruitful,
sales exploded, many products ordered, and the loyal consumers of the product,
then the family harmonious false will move to another place with a different
family formation than before.
This marketing
ploy was introduced to the public and opened bluntly in the film The Joneses.
Family false with the same functionality that I described above. Working with
maximal and loyal. but in the end,
there was a neighbor who wanted to imitate every behavior, buying each item
purchased fake family, but finances were a problem and only his wife who works,
because they do not want to lose a rival to the neighbor, he bought all the
items with a credit card .
Told one night
a husband and wife who do not want to lose the prestige that accept credit card
bills beyond their normal payment. Stress because the husband can not pay off
the arrears family, she decided to commit suicide by diving in the pool. Seeing
a fake family event Joneses feel very guilty and the head of household finally
reluctantly admitted that the family harmony is a fake family formed a marketer
to market products to consumers around it gently. With so upset his late wife's
family reported to the police. But the name the movie that did not happen. Out
of the movie, let's discuss about this marketing method.
This marketing
method has been done in the country uncle Sam, and in other developed countries. In Indonesia, this kind of marketing
essentially just a little taken by some marketers of household appliance needs.
I think this method has the effect that allows the target market becomes highly
consumptive and wasteful. so it's not good for a sustainable customer loyalty.
As marketers
and businessman good, we should pay attention to our target market. Are they able to keep
all of the behavior of buying fake family we form, what their economic
circumstances, and we must look at the impact of emotions on self target
market. Do not get too in a marketing blitz, ignoring the market and want to
gain a lot.
Marketing is more
convenient in my opinion is, we open a media services, whether online or
offline, we display all the products we have, we open a network that has no
end, but we are limiting yourself. We offer them our products, then we wait for
his reaction. Are there any requests, or questions about their interest in the
products we?. If there is demand we serve as well as possible, and provide a
variety of services that make them loyal positively on us and believed in us.
Then give after-sales service is best for them.
No need to fake
family, not to lie, not to hurt people. We've been able to be a good marketer.
Hopefully we can always learn-learn and continue to learn to improve our
services to the target market as well as our loyal customers. And do not forget
the many positive things that we give to our customers. The more successful we
are in a business and certainly will increase consumer loyalty.
0 comments:
Post a Comment