Hi guys...!
in this post I will discuss
about the media's role and relationship with
the company. Apparently the media
does not only showing the bad news of corporation, but
also, there are times when
the media used the
company to cover their mistakes.
This case not only occurs in the medium of television or radio, but also it can occur in magazines and newspapers. The power of the media is determining the existence of a company.
There are companies that did not
hesitate to pay the media to cover their mistakes, so that efforts to
improve the public image of the company.
Recently-chairman 'News Corp' Rupert Murdoch, British parliamentary committee examined wiretapping scandal.
Company accused of deliberately blind eye to cases that occurred in the media empire
under his leadership. Murdoch company in the UK, News International, is also accused
of deliberately giving misleading information to lawmakers about the size of the
phone tapping case.
News Corp - which already
has a stake in BskyB - Want to buy all the shares of the TV station and the case is a matter of controversy for fear of inhibiting the diversity of media.
But Murdoch, immediately made a statement through his media
highly influential in the world to deny
all charges that are associated
with him.
"It was entirely a myth, that I use the
influence of The Sun or political influence to
obtain favorable treatment,"
he said.
Murdoch choose any way to protect himselves and the company that
he led to keep getting positive
attention from the public.
From this case we can
take a lesson that the media can be made in any
tool to destroy the company
and through the media the company can cover and
safe their mistakes.
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