Indonesian Student in RMUTT Thailand

In the framework of joint degree program

Chao Phraya River

Bangkok tour at night

Inspire in my life

Find your motivator to live more purposeful.

MAKKAH

Go to MAKKAH for exert Hajj

Relaxation

Get enjoy in the future

Friday, December 28, 2012

Case 3: What is So Special of Gen Y For Marketing in The Future?

Hy guys...!
You know,  you  are a young generation is can select to target market by the corporation. You are a potential market for them. In the fact, the consumer of some product coming from the young generation (Gen Y) such as Computer, laptop, i Pad, Pepsi, Sprite, and etc. 

The Gen Y is proven to be a top consumer in the market place. Many of them Born in 1981 to 1995 where this generation have high initiative and high involvement to buy something that they want. That is a reason why a lot of corporation provide advertising for young generation. The corporation make a advertising is extreme or danger whether it's for sports advertising or food advertising. it was deliberately formed to stimulate adrenaline that looks stylish when using the product  
Yeah...! it's advertising for Gen Y.
See the Pepsi advertising below:



Young Generation. What is so special of Gen Y...?