Case 4: Did Janet Jakson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Janet Jackson “wardrobe malfunctioned” (Justin Timberlake ripped off her top and exposed her breast) during a halftime show for Super Bowl XXXVIII, the event became the focus of media attention for week on end. 

Many people who condemn this incident and rate this incident as bad publicity. This incident became the talk crowded, because even the Super Bowl XXXVIII very popular in America, especially among teenagers.

But not everyone reacts the same way to these events. There are many who think that negative feedback is a highly redundant: by giving so much of public attention the incident give Jackson and Timberlake just they want - free publicity.

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Case 3: What is So Special of Gen Y For Marketing in The Future?

Hy guys...!

You know,  you  are a young generation is can select to target market by the corporation. You are a potential market for them. In the fact, the consumer of some product coming from the young generation (Gen Y) such as Computer, laptop, i Pad, Pepsi, Sprite, and etc. 

The Gen Y is proven to be a top consumer in the market place. Many of them Born in 1981 to 1995 where this generation have high initiative and high involvement to buy something that they want. That is a reason why a lot of corporation provide advertising for young generation. The corporation make a advertising is extreme or danger whether it's for sports advertising or food advertising. it was deliberately formed to stimulate adrenaline that looks stylish when using the product.   
Yeah...! it's advertising for Gen Y.

See the Pepsi advertising below:

Young Generation. What is so special of Gen Y...?

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Case 2: Blogs are Good Marketing or Fake Advertising?

Blogs are the new media to promote a product, suitable to use this medium for companies to replace focus group for research, to develop better consumer relations program, to promote new brand, to conduct public relations activities and more. This is a potential area for companies to promote and selling their products through blogs.

The process of buying and selling through the Internet is commonly known as Electronic Commerce or EC. EC is a process of buying and selling, transfer, or exchange of products, services, and information through computer networks, including the Internet. with the ease of Internet access, Internet became a field of potential as a medium for public deception. Fake blog is one example of public deception through the Internet.

A fake blog is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an Internet that generates traffic and interest in a product. Online business is easier for the perpetrators of fraud in the act, because they do not meet directly with buyers.

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Case 1: If You're a CEO, Which One Would You Choose? TV or Internet?

A product can not enter into the market and achieve sales targets in the absence of socialization products. Consumers will not buy goods or products of unknown utility. Therefore, the product of socialization is needed by manufacturers to introduce their products so that consumers clearly know the type, function, and even the advantages and disadvantages of these products compared to other similar products. 

There are many media advertisers such as television, newspapers, radio and even the internet. But to advertise a product, companies should pay attention to the effectiveness of the use of the advertising medium. Because effective and whether an advertisement on it depends on the media advertisers. The company also must consider the extent of media coverage, and also the ease of consumers to understand and access the media advertiser.

So, what is the media's most sorely missed by teen society? TV or Internet?

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The Forgotten Publics in Public Relations (Inactive Publics)

Inactive Publics: The Forgotten Publics in Public Relations *Kirk Hallahan

ABSTRACT:

In recent years, public relations theory has focused mostly on publics that are interested in and concerned about the activities of organizations. Largely overlooked is the importance of groups that have only minimal motivation, ability, or opportunity to know about, talk about, or participate in efforts to influence the policies or practices of organizations. These forgotten constituencies can be referred to as inactive publics.  

A quite different set of assumptions. They are:

1. It assumes that not all public relations activities necessarily revolve around issues, disputes, or conflicts.
2. Many organizational–public relationships can operate at an extremely low level.
3. The prospect of establishing and maintaining minimal relationships with inactive publics pose a set of communication challenges that are quite different from interactions with highly active publics.

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Analyzing Team Roles

A team leader needs to be both facilitator and inspirer — a business team depends upon its leader to provide it with the facility to make decisions and the support to grow.

EVALUATING LEADERSHIP QUALITIES: The analysis of leadership qualities shown below was developed by the UK Insights consultants and is influenced heavily by the example of famous sports stars The model indicates the five internal and five external skills that should be present in a successful leader of teams. Key: Inner strengths; Outer signs. Communication, Self belief, Visibility, Integrity, Teamwork, Attentiveness, Results-focused, Vision.

LEADING A TEAM

The performance of any team depends on the quality of its collective thinking. How good are its decisions? This reflects the quality of the decision-making processes. The leader should strive to achieve a positive atmosphere, free from rigidity and envy, in which people compete with ideas — not egos. Teamwork does not function if the leader consistently puts forward ideas before others have had the chance to speak. In the classic Japanese method, the leader listens silently until every team member has expressed an opinion before making the decision for the whole team. A true team leader will facilitate, inspire, and implement rather than control.

Facilitate >> Inspire >> Implement. 

GIVING INSPIRATION: Team leaders play several roles: they are there to facilitate the making of decisions; to inspire lateral thinking, motivation, and hard work within the team; and to implement decisions made by the team.

 

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The Jonesess (Selling Product With Life Style)

"They're not just living the American dream, they're selling it"

A marketer outside the country use the Perfect Family Influence in running marketing. He hired some person designated to act as a family, ranging from a "Mr." Steve Jones (David Duchovny), "Mother" Kate (Demi Moore) and their two children, "male" and "female" Jenn (Amber Heard ). Their work is just living a normal life as a family is intact and harmonious, but in the middle of a simple assignment, they are challenged to sell more subtle ways some products belonging to the marketer / trader.

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