Summary Annual Report of PT Garuda Indonesia 2011

Stock Highlights

In 2011, PT Garuda Indonesia Tbk (GIAA), has operating expenses that recorded sufficiently large, reaching Rp26, 15 trillion, an increase compared to the previous period amounted to Rp19, 60 trillion. Most of the burden is predicted to come from fuel price spikes are used, it can also influence the performance of the company.

Moreover, the burden is getting heavier with the addition of an ongoing fleet management of Garuda Indonesia

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Case 6: Effective Publicity of Video News Release

Over several decades, Video News ReLease (VNR) is believed as the most potential to be used as public relations. VNRs becomes another tool for marketing content and a trade publication.

VNRs is a communication or information in the form of recordings aimed at to the medium of television in order to deliver something valuable announcements. but what's interesting is the indication that how Video News Release is always changing from a medium of communication, addressed to the news media.

Many companies use VNRs to introduce their products. The move is intended to describe product specification by detail, just like what is done by Toshiba when launching Toshiba's Libretto W100.

See Video below.

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Case 5: Negative Publicity, Companies Assume Different Strategies to Deal With Crisis Management

Negative publicity the company may be attacked at any time. Rapid and positive response to negative publicity is a matter of urgency. Negative publicity is something that must be faced rather than avoided. The company must respond quickly and appropriately the negative publicity that the inevitable loss of sales may be reduced. And it can save a brand of the company.

The phenomenon of consumer complaints to the manufacturer because of dissatisfaction with a product is often the case. Some producers were faced with the law related to it.

 As an example the case consumers of “Nissan March” who dragged Nissan Indonesia to court because they feel cheated about the fuel consumption is not as advertised.

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Case 4: Did Janet Jakson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Janet Jackson “wardrobe malfunctioned” (Justin Timberlake ripped off her top and exposed her breast) during a halftime show for Super Bowl XXXVIII, the event became the focus of media attention for week on end. 

Many people who condemn this incident and rate this incident as bad publicity. This incident became the talk crowded, because even the Super Bowl XXXVIII very popular in America, especially among teenagers.

But not everyone reacts the same way to these events. There are many who think that negative feedback is a highly redundant: by giving so much of public attention the incident give Jackson and Timberlake just they want - free publicity.

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Case 3: What is So Special of Gen Y For Marketing in The Future?

Hy guys...!

You know,  you  are a young generation is can select to target market by the corporation. You are a potential market for them. In the fact, the consumer of some product coming from the young generation (Gen Y) such as Computer, laptop, i Pad, Pepsi, Sprite, and etc. 

The Gen Y is proven to be a top consumer in the market place. Many of them Born in 1981 to 1995 where this generation have high initiative and high involvement to buy something that they want. That is a reason why a lot of corporation provide advertising for young generation. The corporation make a advertising is extreme or danger whether it's for sports advertising or food advertising. it was deliberately formed to stimulate adrenaline that looks stylish when using the product.   
Yeah...! it's advertising for Gen Y.

See the Pepsi advertising below:

Young Generation. What is so special of Gen Y...?

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Case 2: Blogs are Good Marketing or Fake Advertising?

Blogs are the new media to promote a product, suitable to use this medium for companies to replace focus group for research, to develop better consumer relations program, to promote new brand, to conduct public relations activities and more. This is a potential area for companies to promote and selling their products through blogs.

The process of buying and selling through the Internet is commonly known as Electronic Commerce or EC. EC is a process of buying and selling, transfer, or exchange of products, services, and information through computer networks, including the Internet. with the ease of Internet access, Internet became a field of potential as a medium for public deception. Fake blog is one example of public deception through the Internet.

A fake blog is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an Internet that generates traffic and interest in a product. Online business is easier for the perpetrators of fraud in the act, because they do not meet directly with buyers.

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Case 1: If You're a CEO, Which One Would You Choose? TV or Internet?

A product can not enter into the market and achieve sales targets in the absence of socialization products. Consumers will not buy goods or products of unknown utility. Therefore, the product of socialization is needed by manufacturers to introduce their products so that consumers clearly know the type, function, and even the advantages and disadvantages of these products compared to other similar products. 

There are many media advertisers such as television, newspapers, radio and even the internet. But to advertise a product, companies should pay attention to the effectiveness of the use of the advertising medium. Because effective and whether an advertisement on it depends on the media advertisers. The company also must consider the extent of media coverage, and also the ease of consumers to understand and access the media advertiser.

So, what is the media's most sorely missed by teen society? TV or Internet?

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