Case 5: Negative Publicity, Companies Assume Different Strategies to Deal With Crisis Management

Negative publicity the company may be attacked at any time. Rapid and positive response to negative publicity is a matter of urgency. Negative publicity is something that must be faced rather than avoided. The company must respond quickly and appropriately the negative publicity that the inevitable loss of sales may be reduced. And it can save a brand of the company.

The phenomenon of consumer complaints to the manufacturer because of dissatisfaction with a product is often the case. Some producers were faced with the law related to it.

 As an example the case consumers of “Nissan March” who dragged Nissan Indonesia to court because they feel cheated about the fuel consumption is not as advertised.

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Case 4: Did Janet Jakson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Janet Jackson “wardrobe malfunctioned” (Justin Timberlake ripped off her top and exposed her breast) during a halftime show for Super Bowl XXXVIII, the event became the focus of media attention for week on end. 

Many people who condemn this incident and rate this incident as bad publicity. This incident became the talk crowded, because even the Super Bowl XXXVIII very popular in America, especially among teenagers.

But not everyone reacts the same way to these events. There are many who think that negative feedback is a highly redundant: by giving so much of public attention the incident give Jackson and Timberlake just they want - free publicity.

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Case 3: What is So Special of Gen Y For Marketing in The Future?

Hy guys...!

You know,  you  are a young generation is can select to target market by the corporation. You are a potential market for them. In the fact, the consumer of some product coming from the young generation (Gen Y) such as Computer, laptop, i Pad, Pepsi, Sprite, and etc. 

The Gen Y is proven to be a top consumer in the market place. Many of them Born in 1981 to 1995 where this generation have high initiative and high involvement to buy something that they want. That is a reason why a lot of corporation provide advertising for young generation. The corporation make a advertising is extreme or danger whether it's for sports advertising or food advertising. it was deliberately formed to stimulate adrenaline that looks stylish when using the product.   
Yeah...! it's advertising for Gen Y.

See the Pepsi advertising below:

Young Generation. What is so special of Gen Y...?

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Case 2: Blogs are Good Marketing or Fake Advertising?

Blogs are the new media to promote a product, suitable to use this medium for companies to replace focus group for research, to develop better consumer relations program, to promote new brand, to conduct public relations activities and more. This is a potential area for companies to promote and selling their products through blogs.

The process of buying and selling through the Internet is commonly known as Electronic Commerce or EC. EC is a process of buying and selling, transfer, or exchange of products, services, and information through computer networks, including the Internet. with the ease of Internet access, Internet became a field of potential as a medium for public deception. Fake blog is one example of public deception through the Internet.

A fake blog is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an Internet that generates traffic and interest in a product. Online business is easier for the perpetrators of fraud in the act, because they do not meet directly with buyers.

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Case 1: If You're a CEO, Which One Would You Choose? TV or Internet?

A product can not enter into the market and achieve sales targets in the absence of socialization products. Consumers will not buy goods or products of unknown utility. Therefore, the product of socialization is needed by manufacturers to introduce their products so that consumers clearly know the type, function, and even the advantages and disadvantages of these products compared to other similar products. 

There are many media advertisers such as television, newspapers, radio and even the internet. But to advertise a product, companies should pay attention to the effectiveness of the use of the advertising medium. Because effective and whether an advertisement on it depends on the media advertisers. The company also must consider the extent of media coverage, and also the ease of consumers to understand and access the media advertiser.

So, what is the media's most sorely missed by teen society? TV or Internet?

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The Forgotten Publics in Public Relations (Inactive Publics)

Inactive Publics: The Forgotten Publics in Public Relations *Kirk Hallahan

ABSTRACT:

In recent years, public relations theory has focused mostly on publics that are interested in and concerned about the activities of organizations. Largely overlooked is the importance of groups that have only minimal motivation, ability, or opportunity to know about, talk about, or participate in efforts to influence the policies or practices of organizations. These forgotten constituencies can be referred to as inactive publics.  

A quite different set of assumptions. They are:

1. It assumes that not all public relations activities necessarily revolve around issues, disputes, or conflicts.
2. Many organizational–public relationships can operate at an extremely low level.
3. The prospect of establishing and maintaining minimal relationships with inactive publics pose a set of communication challenges that are quite different from interactions with highly active publics.

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Analyzing Team Roles

A team leader needs to be both facilitator and inspirer — a business team depends upon its leader to provide it with the facility to make decisions and the support to grow.

EVALUATING LEADERSHIP QUALITIES: The analysis of leadership qualities shown below was developed by the UK Insights consultants and is influenced heavily by the example of famous sports stars The model indicates the five internal and five external skills that should be present in a successful leader of teams. Key: Inner strengths; Outer signs. Communication, Self belief, Visibility, Integrity, Teamwork, Attentiveness, Results-focused, Vision.

LEADING A TEAM

The performance of any team depends on the quality of its collective thinking. How good are its decisions? This reflects the quality of the decision-making processes. The leader should strive to achieve a positive atmosphere, free from rigidity and envy, in which people compete with ideas — not egos. Teamwork does not function if the leader consistently puts forward ideas before others have had the chance to speak. In the classic Japanese method, the leader listens silently until every team member has expressed an opinion before making the decision for the whole team. A true team leader will facilitate, inspire, and implement rather than control.

Facilitate >> Inspire >> Implement. 

GIVING INSPIRATION: Team leaders play several roles: they are there to facilitate the making of decisions; to inspire lateral thinking, motivation, and hard work within the team; and to implement decisions made by the team.

 

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The Jonesess (Selling Product With Life Style)

"They're not just living the American dream, they're selling it"

A marketer outside the country use the Perfect Family Influence in running marketing. He hired some person designated to act as a family, ranging from a "Mr." Steve Jones (David Duchovny), "Mother" Kate (Demi Moore) and their two children, "male" and "female" Jenn (Amber Heard ). Their work is just living a normal life as a family is intact and harmonious, but in the middle of a simple assignment, they are challenged to sell more subtle ways some products belonging to the marketer / trader.

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Matching Team To Task

Matching Team To Task. 

There are numerous types of team, formal and informal, each suited to fulfilling particular tasks. Team leaders need to understand the objectives and goals of their team clearly in order to match tasks to the most appropriate style of team.
  

There are 6 tips matching team to task :

1. Decide early on what style of team is appropriate for your objectives. 
2. Try to form strong bonds with other team members of formal or informal teams.
3. Find a sponsor — a senior individual who can promote the team’s work. 
4. Remind members that they are all team participants.
5. Fix goals that are measurable to keep your team focused.
6. Make use of the great power of friendship to strengthen a team. 

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Leadership For Beginner

Leadership For Beginner 

Top of Form

Leadership is an object that sounds outdated and worn out from too often discussed. But like the jeans, the more faded the more delicious use. Of prolonged discussions and theories, one thing is agreed upon and no one deny that leadership is crucial to the existence and of human progress as individuals, as a group, as part of a circle of people and organizations, and for the advancement of a civilization.

Let oriented positivistic stream-every person has the opportunity to grow in every aspect of life. In other words, everyone has leadership qualities, just how each individual to "do something" to optimize the degree of leadership that has been owned.

Who would have thought that a la petit corporal (corporal small) range of Bonaparte could lead France towards glory. Or a Winston Churchill who had no grade can pull brilliant ideas for the benefit of the nation and world peace. Surely there is a beginning for something big. Small leap for a quantum leap.

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How We Can Understanding Team Work

MANAGING TEAMS

Working with teams, whether as leader of a single team or manager of several, is an essential part of a manager remit. Team working is repidly becoming the preferred practice in many organization as traditional corporate hirarchies give way to flat, multiskilled working methods.

Managing teams is an indispensable and practical guide to leadin teams with expertise, covering subjects such as defining the skills required to complate a project, establishing trust between individuals within a team, and maximizing the performance of team.

Managing teams willl discuss and talking about many problem in management, such as understanding team work, matching team to task  and etc.

First of the all, we will talking about “How we can understanding team work”. Chek it out.

A true team is a living, constanly changing, dynamic force in which a number of people come together to work. Team members discuss their objectives, asses ideas, make decision, and work towards their targets together. 

In this post we have 5 concise tips offer practical advice.

1.  Remember that each member has something to add to your team

Succesfull teams can be formed by 2 to 25 or more people, but much more important than size is shape -  the pattern of working inti which team members settle to perform their given tasks. Repetitive tasks and familiar work require each team member to have a fixed role, which is fulfilled independently, as on assembly lines. 

2.  Formulate team objectives carefully, and always take them seriously

Project that require some creative input require team members to have fixed roles and working procedurs, but also to work in unison, as when generating new product. Work that demands constant creative input and personal contributions requires people to work very closely as partners. This style of working is prevalent among senior management.

3.  Remember that team members must support each other

To horness and take full advantage of team –power the individual brains and per sonalities involved must be encouraged to collaborate. This procces is vital in generating results. Giving streching goals to a team will encourage it to work collectivelly and introduce a sense of urgency – potentially eliminating bureaucracy as it concentrates on getting positive results in the shortest possible time. The impact of a single team breakthrought can, by its exemple, galvanize an entire company.

4.  Break long-term aims into short-team projects.

 Achieving potential. There is no limit to the potential of a good team. Given an “impossible” task, team member will reinforce each other’s confidence as they seek to turn the “impossible” into reality. The collective ability to innovate is stronger than that of the individual becouse the combined brainpower of a team, however small in number, exceeds that any one person.

 By harnessing this power, a team can go beyond simple, useful improvements to achieve real breakthroughts. For example, in one company an engeneering team was asked to double machine reliability. They thought it impossible, but went on to produce a plan that trebled performance.

5.  Allocate a clear deadline for each of your projects

Once a team has been formed, the next major step is to establish its goals. There is a little point in having a team that is raring to go if its members are all pursuing disparate aims. Goals may well change over the course of a team’s existance; for example, if a new product is being launched on to the market, the first priority will be for the team to the concentrate on research into its competition. If the aim is to improve customer satisfaction, the first goal will be to find ways of providing a higher standard of service.

      All successful teams demonstrate the same fundamental features: strong and effective leadership; the establishement of precise objectives; making informed decisions; the ability to act quickly upon these decisions; communicating freely; mastering the requisite skills and techniques to fulfill the project in hand; providing clear targets for the team to work towards; and above all finding the right balance of people prepared to work together for the common good of the team.

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